Kartrider Drift
Where: Hammer
Role: Art Director
The Fast & Adorable
Although a massive hit throughout Asia, the Kartrider series is still relatively unknown to the Western audience. Therefore, we were brought in to create a trailer that would both introduce and excite this brand new market.
Kartrider: Drift is fast. It’s cute. And it’s FUN. These were the three pillars I based the designs on. Working closely with the editors and game capture department, we delivered an announce trailer that everyone loved.
