Ray Ban Stories | Launch Film
Where: Meta
Role: Art Director
A new way to see
In 2021, Facebook and Ray Ban partnered to create a one of a kind smart glasses. Leveraging the iconic style of Ray Ban and the powerful tech of Facebook, Stories was truly a special product. To amplify the launch experience, we partnered with BUCK to create a launch film that simultaneously introduced the product and generated excitement.
We broke the film into 3 core components: a casual, informative conversation between Mark Zuckerberg and Rocco Basilico (Chief Wearables Office, Ray Ban), beautifully rendered product shots and bite sized docu moments featuring key creators (Peter Halvorsen, Tatchi and Va$htie) using the glasses.
Tying the entire film together was a dynamic, motion based design system that featured quick animations and bold typography.