“Football is, after all, a wonderful way to get rid of your aggressions without going to jail for it.”
I was super honored to have been able to art direct and design the game day graphics for Super Bowl 50, 51 and 52. Each one presented unique opportunities and challenges. Since each game took place in a different city, when working on the package, it was essential to find a way to celebrate both the game and the location. In the end, we delivered over 100 unique assets per Super Bowl, ranging from hero opens to game countdowns to individual player cards, all designed within the brand of each Super Bowl.